Listen up, law aficionados! Whether you're a high-powered litigator, the next Elle Woods, or just that lawyer who spends way too much time trying to get their cat off of Zoom calls, this one's for you. Let's face it: no matter how thrilling a courtroom showdown can be, the real battleground is... Google Business Profile (GBP) as part of your SEO strategy. Shocking, we know.
Did you think those cute billboards with your face plastered all over town would bring in clients? Think again, Atticus Finch. The modern client is likely Googling their legal woes away, and if your face isn’t popping up on their smartphone, you might as well be representing people in Narnia.
Who knew a little star could wield so much power? 5-star reviews are like the legal world's Oscars. And while you can't hire Tom Hanks to make your firm look good, you can certainly encourage happy clients to drop a line or two about how your lawyering skills got them quite a nice settlement.
Just remember: Begging for reviews is sooo 2010. Politely ask, and ye might receive!
Your GBP isn’t an Instagram feed, but don’t let that stop you from adding some aesthetic shots. Firm's building, team photos (yes, even Dave who never looks at the camera), or that one time you all did karaoke for charity. Pictures tell stories. And if that story says, "we're a team who knows their law but also has a wicked sense of humor," even better!
Imagine directing potential clients to your old office, the one next to the questionable taco truck. Updating your address, phone number, and office hours is like telling Google, "Hey, we’re still here and still fabulous."
Some troll is going on about how you ‘don’t know the difference between tort law and a tortilla’? (Which, by the way, is a very important distinction). Respond. Receive a compliment? Thank the client. Engaging on your GBP listing shows you care. Or at least that you know the difference between legal terms and lunch.
GBP lets you post updates, offers, or events. So if there’s a free legal clinic coming up or you just want to share how Dave finally looked at the camera, this is your place!
In the vast digital world where everyone thinks they’re a legal expert because they watched two episodes of "Suits", your real expertise needs to shine. Google Business Profile is your digital business card, your billboard, and your personal hype man all rolled into one. Also, utilizing your law firms Google Business Profile should be part of your robust local SEO strategy.
So, get on Google Business Profile and dominate that local search like a courtroom showdown. And remember, just because you wear a suit to work doesn't mean you can't have a little fun online. Cheers to climbing those local search rankings and don't forget to reach out to Best Law Marketing if all of this sounds like way too much work. 🥂👩⚖️👨⚖️
Answer: Oh, just a tiny reason: people search for everything on Google. In fact, in 2021, Google dominated the global search engine market with a share of over 90%. This means that more than 90% of all search queries worldwide are conducted via Google.
If you’re not there, you might as well be offering legal counsel to unicorns. 🦄
A: Both! Post the serious "I'll-win-your-case" photo, but sprinkle in a candid or two. Let's show clients you're not just about law books and confusing jargon but can also rock at a firm picnic.
A: More often than you update your suit collection, but less often than you drink coffee. Keep it current, but no need to go overboard. Changed office locations? New team member? Those are must-updates!
A: Ever lost a case? This is similar. A single loss (or bad review) in Google Business Profile won't define your career. Respond calmly and professionally, and remind yourself that even superheroes get criticized sometimes.
A: Absolutely! Unless it's Bob's tie-tying competition – nobody needs to see that. But your community outreach or a free legal clinic? That's GBP gold!
A: "Pretty please with a cherry on top" won't cut it. Be genuine. After a case wraps up, gently remind clients that feedback helps. If they had a good experience, most will be more than happy to spread the word. No begging required.
A: You don’t need to be the next Elon Musk to figure out GBP. It's user-friendly, intuitive, and doesn't require any coding. But hey, if you can decode legalese, GMB is child's play.
Answer: Of course! Just like you might hire someone to, say, organize those stacks of paper on your desk. But make sure they're legit and not just Dave from Accounting who "knows some internet stuff." We actually might know someone....(hint hint)
A: There's technically a limit, but it’s high. The real question is: should you upload the 97 nearly identical shots from your last firm retreat? Probably not. Choose wisely, and keep the image quality high!
A: Apart from forgetting it exists? Probably not engaging with it regularly. It's not just a set-and-forget tool. It's your digital handshake, your online first impression. So keep it crisp, clean, and up-to-date!
Final Verdict: GBP is basically the Swiss Army knife for your online reputation. Dive in, use it well, and watch your digital street cred soar! And if all of this overwhelms you, give us a call. 🚀👩⚖️👨⚖️