So you've mastered the art of writing snazzy emails, your legal blogs are more popular than the latest TikTok dance, and now you're ready to conquer social media. Slow down, hotshot! Social media is a different beast, and one misplaced tweet can make your reputation go poof. Let's dig into the do's and don'ts for lawyers looking to make their social media presence felt—without the cringe.
Let's define terms: Social media refers to websites and applications designed for social networking and user content sharing. Platforms like:
and many others offer various ways for users to interact through sharing:
Social media posts are used for many purposes, from staying in touch with friends and family to networking for businesses and even mobilizing social movements. It's a virtual space where daily dialogue, engagement, and much scrolling happen.
Ready to jump into the social media fray without tanking your legal cred? Let's dive into the do's and don'ts that'll keep your practice trending—for all the right reasons!
Yes, authenticity is the name of the game. But that doesn't mean sharing every detail of your weekend BBQ mishap. A good rule of thumb is: If you wouldn’t say it in the courtroom or to a client’s face, don’t post it. But do let your personality shine through—a dash of wit or some subtle humor can go a long way in humanizing your brand.
Okay, we get it, you're awesome. But if all you do is blow your own trumpet, you'll soon find yourself playing a solo gig. Mix in some industry news, share valuable advice, and retweet or share relevant content. It's not all about you, darling.
Social media is, well, social. Don't just drop a post into the void and disappear. When people comment or ask questions, respond in a timely manner. Even a simple like or emoji can show that you're not some robot programmed to spout legalese.
Sure, using your established personal account to promote your practice is tempting. But trust us, potential clients don't care about your vacation photos. Keep separate accounts for your personal life and your professional brand.
You've got a brand, so stick with it. Consistency in tone, content, and posting frequency helps to build trust. If you’re the “always serious” type, don’t suddenly start posting jokes that would make a comedian cringe. And if you post daily, don’t vanish for a month without notice.
This should be a no-brainer, but you’d be surprised. Whether it’s discussing a case you’re working on or sharing inside scoops on a legal issue, remember that confidentiality is key in your industry. Once it’s out there, there's no taking it back.
We know, you’re writing a tweet (or whatever they call it now), not a legal brief. But this isn’t a free pass to throw grammar to the wind. You’re a professional, so sound like one—even in 280 characters or less.
Good visuals can elevate your post from "meh" to "must-read." A relevant image or even a short video can break up the monotony of endless text.
Ah, you're ready to plunge into the social media pool but don't want to dive headfirst into the wrong end, huh? Smart move. Not all platforms are created equal, especially when you're a lawyer looking to make an impact. Here are some social media platforms where you can don your virtual suit and tie:
Oh, come on, you knew this would be on top. It's the networking soiree of the internet. With a professional atmosphere, LinkedIn is perfect for sharing your latest articles, industry news, and, of course, boasting about your achievements in a humblebrag kinda way.
The place for real-time updates. Share quick legal insights, engage with current affairs, or tweet live from industry events (you know, when they’re a thing again). Just beware of the character limit, and whatever you do, don't start Twitter feuds.
Good ol' Facebook. It's where everyone and their grandma hang out. Use it for more general updates, and definitely make use of the "Business Page" feature. Plus, its ad platform is highly targeted if you're into that sort of thing.
Think Instagram is only for influencers and foodies? Think again. A well-curated Instagram page can showcase your firm’s culture, behind-the-scenes peeks, and even some short but sweet legal tips.
YouTube could be your new best friend if you've got the gift of gab and a penchant for the camera. Create how-to videos, legal explainers, or commentary on hot legal topics. Video content can be incredibly engaging and helps to demystify the law.
Technically more of a legal directory, but its Q&A forum allows you to showcase your expertise. Answer legal questions and build your credibility. It's like Yelp for lawyers, but without the scathing reviews about your waiting room's magazine selection.
This one's a bit off the beaten path for lawyers, but subreddits like r/legaladvice can be an unexpected goldmine. Showcase your knowledge (while being careful not to give explicit legal advice), and you could attract clients who appreciate your candor and expertise.
You've nailed your briefs, you've conquered the blogs, and now you're eyeing social media posts. But hey, no need to go it alone. Let Best Law Marketing take your social media game from blah to brilliant by contacting us today. Your future clients are scrolling; let's make sure they stop on you!
You've just absorbed a lot—like, "reading the fine print of a contract" level of a lot. But let's tackle some questions you might still have. Because no one likes to dive into the social media game with doubts, am I right?
A: While it might be tempting, mixing business with pleasure is generally a no-go. Keep 'em separated to maintain a professional image. Plus, you don't want your cousin's bachelorette party pics mingling with your insightful legal commentary, do you?
A: Consistency is key, but there’s no one-size-fits-all answer. Start with once or twice a week and adjust based on engagement and your schedule. Just don’t go dark for months; social media is a long game.
A: In a word, no. Confidentiality is a cornerstone of legal practice. Even seemingly innocuous comments can lead to trouble. When in doubt, keep mum about anything directly related to your casework.
A: Don't panic or engage in a keyboard duel. Respond professionally and offer to take the discussion offline. Remember, your response is not just for the critic but for all future clients who’ll read it.
A: Absolutely, if you find it's taking too much of your time or you're just not "feeling it," there are professionals out there who specialize in legal social media management. Cue the shameless plug: Best Law Marketing can help!
A: Hashtags are like the seasoning of social media—useful but easy to overdo. Stick to a few relevant ones to make your posts easier to find but avoid creating a #HashtagSoup.
A: If you have the budget for it, paid ads can greatly increase your reach. Platforms like Facebook and LinkedIn offer super-targeted options. Just make sure you're following all the ethical rules related to advertising for your jurisdiction.
Yes, you can become a social media maven without sacrificing billable hours. Contact Best Law Marketing and we will handle the heavy lifting. Your clients are scrolling; let’s make sure they pause and click on you.
We get it; you've studied for years to become fluent in the esoteric language of legalese. But when it comes to blogging, you have to drop the "herein," "aforementioned," and "pursuant to" faster than a hot potato. Why? Because you're writing for real people and not just for the clerk, who’s forced to read your memos. Welcome to today’s topic: How to Write Legal Blogs That Attract Clients, Not Snores.
Alright, let's get to it. And don't judge our use of contractions, we'll get to that; just keep reading.
First things first. Law firm blogs aim to communicate ideas efficiently and effectively to your target audience. Unless your target audience is also law grads, toss the jargon. Use plain language to explain complicated legal topics. Even throw in a pop culture reference or two if it makes sense. Imagine you're explaining a concept to your neighbor across the fence while you’re both holding BBQ tongs—clear, casual, and concise.
Do you remember those awful, 100-page contracts you had to go through in law school? Nobody wants to read that, especially online. Use bullet points, headings, and short paragraphs to make your text scannable. A reader should be able to skim law firm website content and get the gist. After all, time is money, and no one wants to spend either decoding your prose. Search engines even prefer things scannable.
You're solving cases, not creating riddles. Your legal content should solve problems that potential clients are likely Googling in a desperate midnight search. Think along the lines of “How to File for Child Custody in New York” or “What to Do If You’ve Been in a Car Accident.” No one’s searching for “Theoretical Underpinnings of Modern Contract Law,” trust us. Offer your legal services, not your entire brain.
Lawyers already suffer from a (somewhat undeserved) reputation of being, ahem, boring. Use your blog to show there's a relatable human behind the three-piece suit. Insert some humor, tell a short anecdote, or share a funny observation.
So, you’ve dazzled your readers with your wit and knowledge, what next? Tell them what to do! Whether it’s a simple “Contact us for a free consultation” or “read about our legal services,” make sure to include a strong call to action. Yes, your prospective clients are grown-ups who can make their own decisions, but a nudge in the right direction never hurt anybody.
We know, you're busy winning cases and rocking the courtroom, but a blog is like a delicate houseplant. Neglect it, and it will wither; water it regularly, and it will flourish. Aim for at least one blog post a week. Use scheduling tools to keep the content coming.
A lawyer blog that no one reads is sadder than a lawyer without a briefcase. Use social media platforms, newsletters, and even good old word of mouth to draw in prospective clients. Engage with comments and shares; make your blog a living, breathing part of your practice.
Hey, we've all been there. You're deep in "lawyer mode," and suddenly every sentence sounds like it was penned by a Victorian-era scribe. "You shall not..." "We cannot..." "They are not..."
Let's clarify: This isn't a contract or a sworn affidavit. It's a blog.
Contractions like "it’s," "you’re," "they’re," and "won’t" are not just acceptable; they're downright encouraged. Why? Because that’s how humans talk! And if you're following Rule #1 (Speak Human), then contractions are your BFFs. They make your writing more relatable, easier to read, and let’s be honest—a lot less stuffy. So go ahead, break free from your self-imposed formality. Your readers (and your new client list) will thank you for it.
Ah, law firm SEO, the acronym that even some techies dread. But fear not, because SEO is less about being a computer whiz and more about knowing what your potential clients seek. This isn’t some nerdy sideshow; this is the main event, folks.
Here’s the deal: if you're writing the most dazzling, insightful, and downright revolutionary legal blog posts but neglecting SEO, you’re basically yelling into the void. What a waste of your mellifluous legal voice!
First off, do some keyword research. These are the terms that people type into search engines when they're trying to solve the kinds of problems that you, in all your legal glory, can help with.
Keywords should be naturally integrated into your:
Note the word “naturally”—Google has the uncanny ability to sniff out keyword stuffing like a bloodhound on a scent trail.
Secondly, make use of meta descriptions. This short summary appears under your legal blog title in search results. Make it catchy, informative, and for the love of the law, include your keyword.
Lastly, let’s talk about backlinks—links from other reputable sites to yours. Think of these as endorsements. The more you have from credible sources like other legal professionals, the more authoritative Google considers your site, which can lead to better rankings.
You’ve got laws to practice and cases to win. Why sweat over blogging? Let Best Law Marketing handle the keyboard magic while you do what you do best. Contact Best Law Marketing to make your blog a client magnet today. Time's ticking—let's get you those clients!
Ah, the frequently asked questions, or FAQs. You know, the questions that keep popping up like a Jack-in-the-Box. You're curious, eager, and want to make sure you're getting this legal blogging thing right. So, let’s delve into the FAQs of how to write killer legal blogs without the yawns or the eye-rolls.
Great question! And no, it’s not just to show off your shiny new J.D. Blogging boosts your visibility online, positions you as an authority in your field, and—here's the kicker—attracts potential clients. It’s a trifecta of benefits, baby!
Look, we get it; the nuances of tax law get you jazzed, but your clients? Not so much. Write about what they want to know. Trending legal topics, practical advice, or even case studies make excellent posts. Think problem-solving, not navel-gazing.
Ah, the age-old debate. There’s no one-size-fits-all answer, but somewhere around 800 to 1,500 words is a good target. Too short, and you'll seem superficial. Too long, and you risk boring even the most desperate insomniac.
You can, but should you? Nope. Save the jargon for the courtroom and speak plain English in your blog. The point is to make complex legal issues understandable for Joe and Jane Public.
Seriously, use 'em. Contractions are the comfort food of language. They make your writing more relatable and less robotic. So unless you're trying to sound like a T-1000, go for it.
Weekly is ideal for posting legal blogs, but if that sends you into a spiral of overwhelm, aim for at least twice a month. Consistency is more important than frequency. Remember, a blog is not a "set it and forget it" kind of deal.
Sure thing! Use a friendly tone, add humor, and break up the legal blog with subheadings, bullet points, and images or infographics. If you can make someone laugh and learn something, you’re golden. Or just call us and we'll do it for you.
Do bears blog in the woods? (Okay, maybe they don’t, but you get the point.) Absolutely share your posts far and wide. Twitter, LinkedIn, Facebook—wherever your potential clients hang out, make sure your blog is there too.
A CTA, or Call To Action, is your golden ticket. It tells your readers what you want them to do next. Put it at the end of your blog, and make it compelling. Something like "Ready to take control of your legal future? Click here for a free consultation."