Hey there, fellow law aficionados! Ever taken a gander at your website's analytics and thought, "Why are so many people leaving my site faster than a cat being offered a bath?" (Okay, cats and baths? Maybe not the best analogy for a law blog, but you get the picture.) A high bounce rate can be detrimental to your law firm's SEO, so we are going to cover the top 12 reasons that bounce rate is so high.
Bounce rates, for those of you who just emerged from under a pile of legal briefs, refer to the percentage of visitors who come to your site and then depart without interacting further. And if you're reading this, it's probably because yours is so high it's off the charts! But fret not; we've rounded up the usual suspects.
Read on, and see if your website is guilty of any of these heinous digital crimes.
If your site is a never-ending block of legalese, then congrats! You've discovered one major culprit. Remember: clients want clear answers, not a courtroom monologue. Improve your content and improve that high bounce rate.
It's 2023. If your website looks wonky on a smartphone, then you're basically broadcasting in black and white in a 4K world. We can help you become mobile friendly, which will improve that high bounce rate.
Your visitors have better things to do. Like binge-watch courtroom dramas or, you know, find a lawyer. If your page takes forever to load, they're clicking the back button faster than you can say "objection!"
If your website starts blaring a video or tune without consent, congrats! You've just committed a cardinal sin of web design. No one asked for that soundtrack to their browsing experience.
Clients shouldn’t need detective skills to get in touch. If Sherlock Holmes would struggle to find your contact details, rethink your layout.
If your site feels like a game of Whac-A-Mole with endless pop-ups, visitors are going to run faster than a defendant with a guilty conscience.
Your website isn’t an escape room. If users can't figure out where to go within 10 seconds, you've lost them and increased an already high bounce rate.
Nostalgia can be great – for old sitcoms, not so much for website designs. If your site screams Y2K, it's time for a facelift.
A gavel? Scales of justice? Someone deep in thought in front of a bookshelf of law books? Yawn. Be original, or risk visitors rolling their eyes out of your website.
If your latest blog post or update is from the Obama era, visitors might wonder if you're even still in business. Improve your bounce rate by posting a current blog.
People need guidance. A little "Contact Us Now!" or "Learn More Here!" goes a long way. Don't make users guess what you want them to do.
In an age of hackers, data breaches, and privacy concerns, a site without an SSL certificate is like a lawyer without a briefcase: suspicious.
So there you have it! Twelve high crimes and misdemeanors of web design. If you're guilty, don’t wait for a court summons; take action now by contacting us. And if you're ever in the mood for more snarky, fun tips on law marketing, you know where to find us. 😉👩⚖️👨⚖️