What is Website Indexation?

What is Website Indexation?

"What is Website Indexation?" – Or How to Make Your Law Firm’s Website Less Invisible

Welcome, fearless lawyer, to another edition of “Things You Didn’t Know You Needed to Know.” Today’s riveting topic? Website Indexation. Let's go back to basics and cover what is website indexation?"

1. Indexation: The Definition

What is Website Indexation?

Let’s kick things off with the basics, shall we? Website indexation isn’t a thrilling courtroom drama, nor is it the next big Netflix series. (Though, wouldn’t that be something?) It's simply the process of search engines (read: mainly Google) adding webpages into their massive database – the index. Think of it as Google’s colossal digital library. Your website is that brand-new bestselling book, and if it’s not on the library shelf, well, nobody’s going to read it.

2. “Why Should I Care?” – I Hear You Mutter

Imagine spending oodles on your spiffy law firm website, only to find it’s as visible as a camouflage jacket in a forest. Pointless, right? Well, without proper indexation, your website might as well be that jacket. No indexation = virtual invisibility.

3. “How Do I Get Indexed?” – The Million-Dollar Question

Ah, the plot thickens. Here’s a quick lowdown:

Sitemap Submission

Sounds fancy, doesn’t it? It’s just a file that tells search engines about the pages on your site. Kind of like the table of contents in a novel, but for robots.

Quality Content

Duh! If your website reads like it's been written by a toddler or a monkey with a typewriter, expect Google to give it the cold shoulder.


AKA “Hey, this website thinks you’re cool, so we think you might be cool.” The more reputable sites that link to yours, the higher the chances of getting indexed.

4. The No-No's of Indexation

Just as there’s a right way to approach a judge in court, there’s a right way to approach website indexation. Here’s what not to do:

Duplicate Content

“Copy and paste” might’ve worked in college, but in the world of web? It’s a cardinal sin.

Too Many Ads

We get it, everyone’s gotta eat. But if your website looks like Times Square on New Year’s Eve, expect search engines to say, “Thanks, but no thanks.”

Slow Loading Speeds

You wouldn’t keep a client waiting for ages, so don’t make Google wait either. Speed is of the essence!

5. Regular Check-ins

Google, like that judge you’re trying so hard to impress, can be fickle. Regularly check if your website is indexed. A quick “site:yourwebsite.com” search on Google can do wonders.

Wrapping it Up

So there you have it, dear lawyers. The ABCs of website indexation served with a side of snark. Remember, in the vast jungle of the internet, you want your website to be the lion, not the timid mouse. Get indexed, roar loud, and make your digital mark! Contact Best Law Marketing for help making sure the search engines are finding your website.

Happy indexing! 🦁🔍


Website Indexing FAQs: Let's Clear Things Up!

Q1: What exactly is website indexing?

A: Website indexing is the process by which search engines (think Google, Bing) add webpages to their vast database. Think of it like a librarian adding new books to the library. If your website's "book" isn't in the "library", nobody's gonna "read" it!

Q2: Why is website indexing so darn important?

A: Because if your website isn’t indexed, it’s as good as invisible to search engine users. You want your audience to find you, right?

Q3: How do I know if my website is indexed?

A: Easiest trick in the book: Type “site:yourwebsite.com” into Google. If results show up, you're indexed. If it's a ghost town, you've got work to do.

Q4: My website isn’t indexed. Panic mode?

A: Breathe! First, ensure you've not deliberately set up 'no-index' tags on your pages. Next, submit a sitemap to search engines. Sometimes, all your website needs is a nudge!

Q5: How long does it take for a website to get indexed?

A: While there's no set time, typically, new websites can take days to a few weeks. But hey, remember, search engines are mysterious creatures.

Q6: Can I speed up the indexing process?

A: Sure can! A few tips:

  • Create high-quality, unique content with keyword clusters
  • Share your content on social platforms.
  • Ensure your website has a sitemap.
  • Acquire backlinks from reputable sites.

Q7: Why might a search engine NOT index my site?

A: A couple of culprits might be:

  • You’ve got 'noindex' tags set up.
  • Your content is poor quality or duplicates other content on the web.
  • You’ve been penalized for using dodgy SEO tactics (tsk, tsk).

Q8: Does indexing mean I'll rank high in search results?

A: Not necessarily. Indexing is like getting your book into the library. Ranking determines which shelf and position it occupies. For top-shelf placement, you need stellar SEO practices.

Q9: Can pages be de-indexed?

A: Unfortunately, yes. Pages can be dropped from the index due to technical issues, penalties, or if they're deemed low-quality or redundant.

Q10: How often do search engines re-index websites?

A: It varies! While popular sites with frequently updated content might be re-indexed multiple times daily, smaller or static websites might see a longer gap.

There you have it, folks! The wild world of website indexing, demystified. Remember, being indexed is step one in your digital visibility journey. Happy optimizing!


August 16, 2023
Best Law Marketing
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