PPC For Lawyers
Law Firm PPC
The legal industry is one of the most competitive professional markets in the world. You need to compete effectively with other law firms and lawyers where you practice to ensure your law firm stands out and garners the preference of potential clients on the lookout for legal services.
Along with using marketing strategies like search engine optimization, you may also want to use those that complement your SEO methods and help you get immediate attention from customers. One of the best ways to advertise your law firm and garner quick notice in the local market involves using something known as Pay Per Click, or PPC, for law firms.
Law firm PPC involves you placing ads on your law firm’s website to generate more leads to it. It can be a solid way to get more traffic to your website and encourage higher traffic rates. It can also complement the SEO that you are already using on your law firm’s website and get visitors to follow through with a conversion by signing up for a product or service that you offer on your website.
This higher rate of traffic and conversions can ensure that your law firm’s website ranks higher in local search engine results. You may land it in the first two or three spots on the first page of search engine results and avoid having your law firm listed far behind your competition, perhaps even on second or third pages on search engines like Google.
Law firm PPC also works relatively quickly and can give you solid results in a relatively short amount of time. While it can be costlier to initiate and use on your website at first, it can also be one of the better ways to get a solid return on your marketing investment.
Further, law firm PPC can be tailored to your specific city or state where your law firm is established. It can increase your local SEO rankings and help you outperform your competition in the local market.
Pay Per Click Advertising for Law Firms
Pay per click advertising for law firms can be an effective marketing strategy to use to ensure a higher level of success for both your firm and its website. PPC for law firms allows you to target your campaign toward a specific audience that is looking for the legal services that your law firm offers. It also allows you to customize your PPC marketing to acquire the highest number of potential clients possible to your website.
Further, PPC for firms like yours can give a good return on your online marketing investment. To get the best return, you must put in the research and customize your PPC campaign to your targeted audience. You also must anticipate what kinds of keywords and ad extensions to use in your PPC to attract the most visitors to your website.
Still, with time and effort put into your PPC campaign, you can see solid and relatively fast results. Some tips to keep in mind when planning for a PPC campaign for your law firm’s website include:
• Writing effective ad copy that potential clients cannot ignore
• Using strategic keywords in your PPC ad copy
• Using resources like Google Keyword Planner to figure out what keywords to use in your PPC
• Using relevant keywords that appeal to your targeted audience
• Targeting the geographic location of where your law firm practices and is located
Finally, you need to make sure your website is user-friendly and easily accessible to searchers today. This can include not only creating and using a desktop version of your law firm’s website but also making sure the website can be accessed and is easy to use on mobile devices as well.
Online Marketing for Law Firms
Online marketing for law firms does not have to be complex or pricey. In fact, by using a handful of simple resources and strategies, you can effectively market your law firm and ensure its success in the local market. You can also increase more traffic to its website and get a higher ranking for it on search engines like Google and Bing.
Part of getting a higher search engine ranking involves using SEO, otherwise known as search engine optimization. SEO for lawyers calls for the use of resources like keywords, quality backlinks, and graphics like videos and pictures on your website to attract more people to it. These SEO elements can also increase more conversions, such as email or newsletter signups and purchases of products or services, which can result in your website being ranked higher in search engine results.
Online marketing for law firms can also involve using email marketing and PPC or pay-per-click campaigns to market your law firm to your targeted audience. These strategies can drive more traffic to your website and encourage people to buy or sign up for something on your website. They can make your website more popular and generate more business and revenue for your law firm.
It can also involve placing and using social networking ads on websites like Facebook and Twitter. Social media ads can be customized to the geographic area where your law firm is located.
Social media ads establish trust in your website, make your brand more recognizable, and lead to more people visiting your website to sign up for services or purchase a product from it. It can be an effective way to get your law firm’s brand out in the local market faster and easier without overspending your online marketing budget.
Finally, effective online marketing for law firms should include making your website mobile-friendly and also feature the use of calls-to-action, or CTAs, on your website. These CTAs prompt visitors to follow through with an action like signing up for a newsletter or clicking on an ad to buy a product or service from one of your PPC campaigns.
They keep visitors on your website for longer, reduce bounce rates and can increase your local search engine rankings noticeably. They can also help you gain an edge over your competition in the local market.
Popular examples of CTAs include phrases like “click here,” “call now” or “sign up today for our free newsletter.” They are simple yet clear in converting visitors to paying customers on your website.